Welcome to Bread + Butter a newsletter brought to you by the team at BS+A. We share insights into our bread-and-butter topics: Marketing, AI, Branding, UI/UX Design & Development.

For this edition, the team has put their money where their mouth is, showcasing a partner on a mission to drive change. Inclusive Sportswear.

In the world of web design, it's not often that a project is inspired by an Olympic dream. But when Tess Howard MBE & GB Olympian approached BS+A, the mission wasn’t just to create a stunning website. It was to redefine the way the world looks at sportswear, through a lens of diversity, community, and change.

Together, we built something that’s not only beautiful but functional. A digital platform so impactful, it’s already cleaning up global awards, including a Nominee Award and an Honourable Mention for outstanding web design and functionality.

The Mission: Redefining Sportswear, One Click at a Time

Inclusive Sportswear was born from Tess’s own experiences as an athlete. Tess saw firsthand how sportswear lacked representation for all genders, body types, and minority groups. Her goal? To redefine sportswear so that it becomes inclusive and accessible to everyone. BS+A’s role? To amplify that mission through a digital presence that inspires action, provides a comfortable user journey and drives results.

The Solution: Where Design Meets Function

A great website isn’t just about great aesthetics; it’s about telling a story and delivering an experience. A strategy we implement with many partners, BS+A developed a two-phased approach:

Phase 1: The Award-Winning Website
We kicked off with a sleek, user-friendly marketing site designed to educate, inspire, and engage. From its bold, dynamic visuals to its intuitive navigation, the site captures the spirit of Tess’s mission while making it easy for users to explore the story. The design highlights inclusivity and diversity with an empowering colour palette and vibrant imagery, while the UX ensures visitors remain engaged.

Key features:

• A storytelling homepage to introduce the mission

• Dynamic content blocks showcasing the community and Tess’s vision

• Smooth integration of newsletter signup tools and lead generation resources
  

Phase 2: A Game-Changing Community Platform (Coming Soon)
The next evolution of Inclusive Sportswear is underway. A custom back-end platform designed to foster community engagement. Think forums, resources, and interactive tools, all aimed at driving the movement forward - connecting with industry leaders and organisations.

This platform will empower the Sportswear community to connect and collaborate. It’s going to (quite literally) be a game-changer.

Award-Winning Recognition

The Inclusive Sportswear digital presence has been officially credited for its ability to seamlessly blend design and functionality. These honours reflect the collaboration of the BS+A team and Tess’s unwavering vision for a better, more inclusive future in sport.

Why It Matters

BS+A collaborate with partners to ensure digital product success. Each element of design, line of code, and every strategic decision is driven by an overriding consideration: How can we match the brand’s mission with a visually appealing and well oiled, digital machine?

Inclusive Sportswear is a fine example, demonstrating the power of design and technology working together to break barriers and enforce positive change.

While we might not be Olympic athletes ourselves, helping create real change in an industry that desperately needs it? That's our kind of gold medal. Working with Tess to challenge the status quo and make sportswear truly inclusive, is the kind of victory that makes us proud to do what we do.

Looking to improve your digital presence? Let’s make it happen.

Learn more about Inclusive Sportswear: www.inclusivesportswear.com
Explore BS+A’s portfolio: www.bsplusa.com
Follow Tess’s journey: https://www.linkedin.com/in/tess-howard-mbe-031a83130/